5 Tips on Ecommerce Social Media Marketing

For people who own an ecommerce business, you can make use of a very effective marketing strategy — social media. In these present times, almost every person, regardless of their age, gender, and upbringing has access to various social networking sites. This is why you can easily reach out to them with the use of such sites.

Aside from increasing your product awareness, social media is also a great way to build relationships with your clients. Through this, you can engage and build a conversation with your clients—receiving feedback and acknowledging all their complaints. Through this, you can enhance your products or services.

Revealing Pinterest’s Impact for Business: 26 Great Tip Guide

Recently, the use of Pinterest for business purposes is being greatly recognized by most business owners. A lot of internet marketers have doubts regarding the use of such site for their business. For those who are knowledgeable about what Pinterest is all about, they believe that using this is a great way to increase customer’s product awareness. With Pinterest, visual bookmarking, organizing, and sharing things have never been easier!

If you are a business owner and you are planning to take advantage of Pinterest, then there are lots of ways to do that! So, how do you exactly make use of Pinterest to promote your business? Here are 26 ways to do so!

Tip #1: Put a ‘Pin It’ button and/ or a Pinterest “Follow” in your website, blog, or page.

If you are aiming to increase the online presence of your products, this is the best way to go! You can add a ‘Pinterest’ button or you can choose any type of add-on button from the Pinterest’s goodies page.

Do this, you will be giving prospective clients and loyal customers a chance to pin your products.

Tip #2: Incorporating Your Brand In Pinterest.

The one difference between Pinterest and Facebook is the fact that Facebook has a separate profile for business and personal use. Despite this fact, many business owners have seen the use of taking advantage of their Pinterest presence. The best way to introduce your Pinterest profile to the public is by using your Twitter account.

Tip #3: Crowdsource.

Brands can definitely make use of the crowdsourcing tips. When we say crowdsourcing, you will be requesting your loyal customers to take a picture of themselves while wearing your product. Request to tag those photos to you. To make it go viral, re-pin the photos and pin these to the VIP board.

Tip #4: Follow Links

 Aside from making use of Pinterest as a visual representation of your company brand, this can also help you with regards to SEO. This is because Pinterest come with Follow Links which is proven to have great SEO value.

Tip #5: Keep Pin etiquette in mind.

Like any social networks, Pinterest also has its ground rule—be nice, stay away from self-promotion, tell them how you are doing, identify your sources, and report any objectionable content you will come upon.

Tip #6: make use Of Pinterest as a Focus Group.

In Pinterest, people openly share about their likes and interests in a very visual way. You can greatly take advantage of this. Imagine, you do not have to conduct any survey to know about their hobbies and passions. All these can be utilized so that you can get insights about your target market.

Tip #7: Make Your Pinterest Boards and Pins Grow.

Like in any social network, a dormant profile is undesirable. This is why you should always make it a point to update your Pinterest profile. At the same time, you should invest some time in taking a look and monitoring the popular pins to help you know how the market is.

 Tip #8: Take Advantage of Pinterest

 Many businesses are now making use of Pinterest benefits and features to enhance their brand image instead of directly marketing it. For this, you can make use of Pinterest’s theme-based pin boards.

Tip #9: Incorporate the “Pin It!” Button in your website.

By doing so, you will have the chance to pin images from various websites in your pin board. Once you do this, Pinterest will automatically give credit to the original creator by giving them a source link.

Tip #10: Are You Being Questioned About Why you should utilize Pinterest?

Answer those doubts with Monetate’s influential infographic’s – Pinterest the Next Social Commerce Game-Changer? This post will surely get their attention!

 Tip #11: Hash tags and Keywords.

 Make your pins search engine optimized by putting keywords. Choose keywords that you think the people are most likely to use when they are searching for a specific content.

 Tip #12: Link Back To Your Very Own Website.

 Ensure people can find you online by putting links to your Twitter and Facebook profile in your Pinterest profile. You can also direct your users to web pages in your site by adding the URL.

 Tip #13: Collaborate with Your Contributors.

 Pinterest offers the “me + Contributors” posting capability. This feature allows you to enable and engage other people to post in your boards.

 Tip #14: Build Network with Clients

 This is a great site to interact and create a good network with your customers. You can use this the same way you utilize Facebook and Twitter plus more! Aside from all the comments and likes, you are given a bonus—pins!

 Tip #15: Engage Users to Talk to You.

 Pinterest is a site where user’s comments and observations are accepted warmly. If you want to hear or know people’s comments or insights, you can always address them by typing @ + username (just like Twitter!)

Tip #16: Use Pinterest for Content Marketing Purposes

According to the experts, you can make use of Pinterest to drive traffic to your site, by being creative. You can make use of info graphics, show charts which feature statistics relevant to your industry, publish more visual content for promotions (you can do this for presenting tips!) and put up a photo for every blog post.

 Tip #17: Put Quality Photos.

 Pinterest is best used with photos. Your Pinterest profile must have high-quality and pin-able photos. Correct tagging is always recommended.

 Tip #18: Always Check Your Referral Traffic

 We all know how important statistics are when it comes to SEO and ranking higher. This is why it is best to monitor your results.

 Tip #19. Find pins for your blog or site.

 Do you have any idea what is being pinned with regards to your company? If you want to know, then go tohttp://pinterest.com/source/socialmediaexaminer.com/.

Tip #20: Utilize Pinterest for Team Communication.

 Are you looking for the best and most effective way to meet with your team? Do it the Pinterest way! You can make use of boards to creatively start your meeting. Also, you can send your members things-to-do or to-buy list by posting on the boards.

 Tip #21: Educate

 The sites or brands that are perceived useful are always the ones that are always recognized. This is why you should use Pinterest to give great benefits to your clients. You can put educational and useful photos or videos in your board.

 Tip #22: Make Your Videos Stand Out

 Pinterest has allocated a space for videos. In order to make your videos stand out, you should add annotations to your videos. By using annotations, you can tell the visitors to pin your video if they find it useful. You can add a direct link to your profile also.

 Tip #23: Engage your clients to comment

 As compared to Facebook, Pinterest features three buttons—like, comment and re-pin. It is always best that you leave room for comments. Don’t let your followers take time to comment.  Start the conversation yourself. You can ask them what they think about your photo or videos.

 Tip #24: Identify the use of Pinterest For your business

 Pinterest is a good tool to market your product however it is not designed to be used by all brands. Some of the businesses that may benefit from Pinterest include– apparels, Food/beverages, Technology, events planner, architecture, health and personal care, and many more. If your business has stunning imagery and unique products, Pinterest is a good choice.

 Tip #25: Reasons for Using Pinterest

 Pinterest presents businesses with a wide array of options and benefits. However, it is still best if you give time to think if you have the time to manage another social media site.

 Tip #26: Consider it as a zine

 If you cannot comprehend the greatness of Pinterest, you just have to think of it as a very loved and adored zine. It gives people a great option for web browsing, whether in mobile phone or personal computer!

We value our readers comments and feedback. What do you think about Pinterest and how valuable do you consider it? Make sure to hit them social share buttons, we appreciate it!

Make sure to read my article on The SEO Benefits of Social Media. 

Social Networking for Business Offer 5 Benefits

Author: TJ Philpott

Social networking for business, especially on the internet offers some outrageous benefits when done correctly. For starters online social networking is convenient, fun and allows you to cover a lot of ground from right there in front of your computer! The advantages you stand to gain however go much deeper towards helping you build your business and at an accelerated rate! In fact there may be no easier or more enjoyable way to increase your online presence than by \'socializing\' with others on the internet!

Here is a look at 5 very significant ways you can build your business by socializing at these networking sites. 

Builds Brand Awareness

Online social networking is the perfect platform for developing and/or reinforcing a brand or image and can be done so quite easily! Creating a profile at the site that is consistent with what it is you are trying to establish image-wise is an important first step. From this point it is up to you to maintain a consistency in your words and actions that will help to further develop and reinforce the identity of your choosing!

Goes Viral

Typically the people found on any of the many social sites come from different backgrounds and hold varying interests. By capturing their attention with whatever it may be that you represent these people can then take this information and share it with their friends in other social communities. This viral effect is a tremendous and very efficient way to build your business online.

Efficiency

And speaking of efficiency, this is the power behind working within these community sites to promote your goods and services. Even when you are merely socializing with others at these sites, if you are found interesting enough, it is likely people will introduce you to their friends. In this way you are growing your online presence thereby giving you greater promotional potential down the line! These new acquaintances represent new channels in which you can introduce any goods and services you have to offer! 

Increases Marketing Effectiveness

Since it is always recommended to make friends before trying to promote anything within any social community, you are actually taking steps that will increase your marketing effectiveness. The fact is that people are more likely to do business with you if they are familiar with you since this increases the trust they feel and their comfort level!

Helps Build a List

Developing relationships and increasing your online presence at any of the many available social communities makes it easier to build your business. It becomes relatively simple to refer people to any web page or site you may have where they can join your list and follow your activities.

Social networking for business is a terrific way to leverage your efforts when you build your business on the internet. Tapping into the popularity of online social networking sites not only allows you to   increase your online presence but also offers 5 other significant benefits as reviewed above. For any aspiring internet entrepreneur that is short on assistance but long on desire, using  social sites to build your business is the way to go!

Article Source: http://www.articlesbase.com/social-marketing-articles/social-networking-for-business-offer-5-benefits-4271481.html

About the Author

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about using social networking for business and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit: http://affiliatequickstart.com/

Strong Businesses Use Social Media

Why is it that the big guns are using social media and the small businesses are struggling to keep up with the ever fast growing “New Era” of marketing?

Almost a decade ago Social Media didn’t even exist, that was until Myspace launched into every Generation Y’s sight and no one would have predicted the success and importance of Social Media for which it is today.

Over the past 8 years social media has boomed at lightning speed, platforms are popping up monthly and numbers of users are on the rise at a rapid pace and the incline isn’t showing any kind of resistance in the near future.

So why is it that the larger businesses are jumping on the social media band wagon? I can tell you now it isn’t about having a pretty page to look at but for the consumer to see and engage with them on a personal level. Yes “brand awareness” is a key reason why they are investing in social media but “customer engagement” is a bigger factor behind the move and it’s paying off in dividends. Customers are no longer just a “customer” but a brand advocate.

Whenever a customer is engaging and participating in a conversation, the interaction is seen by all his friends and followers which in turn is a way of word of mouth. Word of mouth is the most trusted way of advertising for businesses, the recommendation of a product or service by their peers is and always will be the most effective way for businesses to get that next sale or customer.

The real question is why are small businesses struggling to keep up with the new age of marketing? One reason is small businesses are still holding onto the,“social media is a fad and will be over sooner then we think motto”, which is light years away from the truth. The ones that are turning a new leaf are caught up in the too hard basket excuse, yet know the importance for having a social media presence but sit firmly onto their hands and let the critical key influencer slip below the belt. Time and knowledge would have to be the most prominent reason why businesses neglect social media as a major part of their marketing strategy tool kit. Small business owners don’t have time for themselves and the little valuable time they might have is consumed by them running the business.

It is critical for small businesses to take full advantage of social media as a valuable addition to their online marketing strategy. Whether you run a small or large business, you must learn to adapt  the ever evolving world of social media. With professional help such as hiring a social media marketing agencyor a freelance Social Media Manager, you can effectively maximize your customer reach and increase your profit.

If no action is taken towards social media marketing then those small business will continue to struggle behind the scenes and potentially be left for dead by the larger companies.

Is your business currently using social media? Share what advantages it has contributed to your business by commenting below!

Download Our Free eBook, “Critical Reasons Why Your Business Needs A Social Media Manager Today”!

Source: use of social media in business

0 The SEO Benefits of Social Media

According to a recent study by Retrevo, 91% from the total number of respondents said that they are checking their Facebook accounts as many as 10 times a day. Twitter on the other hand, is receiving 200 million tweets daily based on the article of Schonfeld. Conventional sociologists may interpret this as an alarming statistics, but for entrepreneurs and SEO companies, this is a great opportunity to strike their business schemes! 

How Can Social Media Help Your SEO Campaign

Long before social media marketing, SEO is already the partner of internet marketers in making money online. When twitter, facebook, and other social media sites came into the scene, a new discipline was born – social media marketing. These two fields – SEO and SMM when combined can become a very powerful tool. It shouldn’t be a question of which one is the best or the most productive when it comes to driving traffic to your money site.

How can social media help your SEO campaign? It’s very simple. Take into factor that real people are populating these social media sites; they are the voters behind your content being placed in Google’s sights. Google ranks social signals highly in its algorithm so by producing quality content via your blog, website, facebook, twitter etc, and your website will be strongly backed by Google. But I must stress quality! Don’t fall into the hands of Google Panda and penguin quality control role out recently, otherwise you just might find your website being penguin slapped and dropping rankings dramatically.

Top SEO Benefits of Social Media

1. Blogs. On WordPress alone, about 345 million people view different blogs each month and 200,000 posts are published daily which makes blog sites one of the powerful grounds for SEO. Company blogs must have important keywords that are linked to their websites.  But due to intense competition among company blogs, the keywords you have chosen must be transformed into a creative SEO content writing. It should be entertaining yet informative, conversational yet formal, and controversial yet factual. How-to instructions, blogs beginning on best and worst, and other unique contents are what attract the readers. Materials that are incorporated on your company blog must be fresh and always updated. Keep in mind that the latter is part of the new Google criterion for assigning SEO rankings. Content-rich blogs with direct links never fail to gain high ranking.
2. Video Presentations. More people would prefer to watch a 3 minute video than to read a 500 word article with one featured image on it. Therefore, there is a higher probability for the company’s message to be exposed. Google gives points to videos encrypted with rich keywords.  These videos can be posted on YouTube, company website, blog posts, and social media websites. Videos are more likely to be passed along other than written articles. And if you’re company video is entertaining, it can go viral in the span of 24 hours to millions of subscribers all over the world. You can include a short portion to showcase your company’s information since visual information has greater impact rather than written information.
3. Social Media Platforms: Platforms for Product Promotion. Maintaining a higher conversation rate among potential clients is the best way to ultimately promote and sell products and services.  Although virtual and off the net businesses differ in terms of their design and strategy, effective sales talk is still essential to both.  Let’s face it, only few internet users will go straightly to a particular company website and purchase a product/service without having prior information about it. And since cyber crimes like fraud is very rampant nowadays, not all people will be willing to entrust their credit card details. The best way to establish rapport with your customers is through social media platforms. When you have a reputable business fan page that contains numerous positive feedbacks from customers who bought products/services from you, this will encourage those potential clients to trust you as well. Aside from that, conversation through social media platforms are a lot faster and more convenient for the customers since they don’t have to open their e-mail account just to ask one question.
4. Customer Interaction and Involvement. People find it interesting when they are given the rights to express their opinion in public about certain products and services. Their involvement and interaction can help SEO companies and business owners to tailor their strategies according to the desires of their customers.  A great way to gain interaction is through company surveys, contests, or by encouraging them to provide their reactions in company blogs about controversial topics.

The SEO Benefits of Social Media: Final Words

Millions of internet users visit social media networks as part of their daily routine; some for personal use and others for business. Nonetheless, those who just use it to check their notifications can still see something that might interest them like for example a video that has more than 5 shares or a business page that has frequently appeared on your news feed.

Social media platforms are a brilliant tool to create brand recognition. The branding of a website is just as important as its ranking. Although branding can take more time to expand, a website should already drive lead generation.

Marketing through social media is just one of the integral strategies of website optimization.  SEO companies and business owners should not rely entirely on Facebook fans they have, but creating quality shareable content via their websites or blogs and including natural keywords throughout.

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Ricky Zurvas

Soruce: use of social media in business