For people who own an ecommerce business, you can make use of a very effective marketing strategy — social media. In these present times, almost every person, regardless of their age, gender, and upbringing has access to various social networking sites. This is why you can easily reach out to them with the use of such sites.
Aside from increasing your product awareness, social media is also a great way to build relationships with your clients. Through this, you can engage and build a conversation with your clients—receiving feedback and acknowledging all their complaints. Through this, you can enhance your products or services.
In order to make the most out of such media, you should follow the 5 tips given below:
Be Visible To Your Customers.
If you want people to patronize and to be aware of your products and services, you should be wherever your customers are. There are many networking sites that are available for you—Twitter, Facebook, LinkedIn, Multiply, and many more. There is no restriction to the number of sites you can use—all of these are made available for you, free of any costs.
The key to having a successful online campaign is by choosing the most ideal channels to use in connecting with your customers.
Keep Track Of your Customer’s Activities.
If you want your online business to be as successful as possible, watching your competitor’s every move is a must. Competitive intelligence will allow you to not only gain a increase of customers but also to make sure that you will stay at the top of your game. Here is some information that you should monitor:
* Social sites competitors are utilizing
* The quality of web content
* The amount of followers and fans
* Their promotional strategy
Offer Products With The Use Of Social Networking Sites
Aside from promoting your products, you can make use of such sites to actually sell products. Yes, this is possible. The best channel for this type of venture is Facebook. You can create your own business page. In such page, you can post photos of your products and provide a definitive description. As a result, prospective clients can have the chance to browse your products, recommend, like and ultimately purchase.
Use Social Media To Provide Clients With Exclusive Offers
The best way to entice customers to follow your business pages is to give them something that they cannot get from any competitors. For example, you can use your Facebook account to launch new products. Or, you can offer ‘free shipping’ or other amazing discounts or promotions to those fans that follow you.
Social Networks Should Not Be Limited To Promotion and Selling Of Products
Aside from the sales and promotions, social networking sites can be used to build relationships with your clients, just keep in mind, pushing and promoting your products excessively can do more harm than good. Examples of good etiquette, incorporate engagement, bring fun topics with questions and answers are a good way to break up the marketing. Create a forum where your customers can ask for advice, give their feedbacks and answer polls. There are many other useful tips to engage and encourage your fans to interact with you, just be creative and fresh, this will bring success in the long run and ultimately be your main source of sales.
We love to hear your ideas on exclusive offers. Please leave a comment below on some exclusive offer ideas you may use for your fan base. Hit those social share buttons, we really appreciate it!
Make sure to read another of my articles on Facebook and Twitter: Are They Enough For Your Social Media Marketing Strategies?